Corporate

Sklar Kirsh’s Corporate lawyers have the large firm expertise, practicality and dedication to successfully handle the most sophisticated corporate transactions.

Inside the Business of Naming Rights and Sports Partnerships w/Jeff Marks

My Discussion with Jeff Marks – CEO of Innovative Partnerships Group.

We Discuss:

How stadium naming rights evolved into a multi-billion-dollar asset class
What differentiates Innovative Partnerships Group from the global agencies
A breakdown of the billions of dollars in sponsorship and naming-rights deals Jeff has structured
Why COIs are the holy grail of sports-venue monetization — and how they’re unlocked

“Sklar Kirsh was an invaluable guide through the acquisition of my company. They not only valiantly represented my interests, but also internalized my values and always made sure I fully understood each step in the process. When the deal was done, I actually missed talking with them every day. I recommend them to everyone.”

— Roman Mars, Creator and Host of 99% Invisible

This testimonial does not constitute a guarantee, warranty, or prediction regarding the outcome of your legal matter.