Corporate

Sklar Kirsh’s Corporate lawyers have the large firm expertise, practicality and dedication to successfully handle the most sophisticated corporate transactions.

Inside the Business of Naming Rights and Sports Partnerships w/Jeff Marks

My Discussion with Jeff Marks – CEO of Innovative Partnerships Group.

We Discuss:

How stadium naming rights evolved into a multi-billion-dollar asset class
What differentiates Innovative Partnerships Group from the global agencies
A breakdown of the billions of dollars in sponsorship and naming-rights deals Jeff has structured
Why COIs are the holy grail of sports-venue monetization — and how they’re unlocked

“Over the course of more than a decade working together, Jeff Sklar has proven to be the most trusted legal advisor I have had the privilege of working with. In that time, I have engaged numerous attorneys across a wide range of firms and practice areas, and no one has come close to the level of counsel Jeff consistently delivers. His breadth of knowledge across complex and varied legal matters is exceptional, but what truly sets him apart is the quality of his judgment. Jeff does not simply advise on the law. He thinks alongside you, helping you navigate toward the best possible outcome with clarity, precision, and a strategic depth that goes well beyond what most attorneys bring to the table.”

— Bryon L. Merade, CEO Caldera Medical, Inc.

This testimonial does not constitute a guarantee, warranty, or prediction regarding the outcome of your legal matter.