Corporate

Sklar Kirsh’s Corporate lawyers have the large firm expertise, practicality and dedication to successfully handle the most sophisticated corporate transactions.

Inside the Business of Naming Rights and Sports Partnerships w/Jeff Marks

My Discussion with Jeff Marks – CEO of Innovative Partnerships Group.

We Discuss:

How stadium naming rights evolved into a multi-billion-dollar asset class
What differentiates Innovative Partnerships Group from the global agencies
A breakdown of the billions of dollars in sponsorship and naming-rights deals Jeff has structured
Why COIs are the holy grail of sports-venue monetization — and how they’re unlocked

“Sklar Kirsh helped us achieve the impossible. The SK team is incredibly strategic, accommodating, and downright brilliant. They guided us deftly through a maze of complex decisions that would have otherwise been bewildering. Every member of the SK team has been a true partner for us since day one, and they’ve worked around the clock to get us to our stated goal – to build an even stronger company that can do more good for its customers and staff.”

— Jack Li, CEO of Datassential

This testimonial does not constitute a guarantee, warranty, or prediction regarding the outcome of your legal matter.