From $200/SF to $800/SF: How Jofa Capital Finds Value Where Others Aren’t Looking

Jackson Brissette and Brian Novak join The Kirsh Connection to break down Jofa Capital’s investment strategy through the lens of their Hawthorne airplane hangar deal. We discuss why they pursue complicated transactions, the importance of maintaining optionality, and how they turned a purchase at under $200 per square foot into a sale at more than $800 per square foot just three years later. We also discuss why finding great deals is harder than finding capital, the advantage of “fishing” where others aren’t, and why mission-critical real estate in the South Bay is benefiting from the growth of advanced manufacturing.