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Contrarian Apartment Investing: Why Advanced Real Estate Is Betting Big on Southern California

In this episode, Paul Julian shares why Advanced Real Estate has built one of Southern California’s premier multifamily platforms by taking a long-term, often contrarian approach to investing.

We discuss:

  • Why Advanced Real Estate built its own 50,000-square-foot manufacturing facility to produce HVAC systems, cabinetry, plumbing components, carpentry, and other materials—and how that vertical integration creates a competitive advantage.
  • Why Advanced invests exclusively in Southern California, and why Paul believes the region continues to offer the best long-term fundamentals.
  • Why Paul made a bold $200 million bet on a Class A Hollywood apartment community at a time when many institutional investors were pulling back from Los Angeles.
  • Why higher interest rates create buying opportunities for disciplined, never sell apartment investors rather than reasons to sit on the sidelines.
  • How Advanced’s X Fund allows owners of land, single-family homes, smaller apartment buildings and other assets to contribute their properties and ultimately exchange into a diversified institutional-quality multifamily fund.
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“Sklar Kirsh was an invaluable guide through the acquisition of my company. They not only valiantly represented my interests, but also internalized my values and always made sure I fully understood each step in the process. When the deal was done, I actually missed talking with them every day. I recommend them to everyone.”

— Roman Mars, Creator and Host of 99% Invisible
This testimonial does not constitute a guarantee, warranty, or prediction regarding the outcome of your legal matter.