RANDY M. FRIEDBERG, PARTNER

Randy Friedberg is an entertainment, intellectual property and business attorney at Sklar Kirsh LLP, based in the firm’s New York office. With decades of experience advising businesses, entrepreneurs and creative professionals, Randy counsels clients on trademark and copyright law, unfair competition, trade secrets, advertising, internet, software and cybersecurity matters, rights of privacy and publicity, and complex commercial transactions and litigation.

Randy has extensive experience in the entertainment, media, advertising, fashion and technology industries, representing advertising and marketing agencies, talent, artists, art galleries, designers and emerging businesses. His practice encompasses the protection, licensing, commercialization and enforcement of intellectual property rights, as well as negotiating strategic business agreements and resolving disputes involving valuable creative and commercial assets.

In addition to his intellectual property practice, Randy advises clients on mergers and acquisitions, corporate transactions, licensing arrangements and general business matters. He frequently serves as outside general counsel, providing practical, business-oriented guidance to companies at various stages of growth. His clients represent a broad range of industries, including consumer products, software and technology, pharmaceuticals, healthcare, energy, financial services and nonprofit organizations.

Randy is known for developing creative, commercially focused solutions to complex legal and business challenges. His experience includes advising on significant acquisitions, investments and strategic transactions involving prominent consumer brands, technology companies and creative enterprises. He combines sophisticated legal counsel with an understanding of his clients’ business objectives, helping them protect their assets, manage risk and pursue growth opportunities.

Randy is also a frequent author and speaker on intellectual property, advertising and entertainment law.

Represented matters

• Represented Rhodium, a data and machine learning platform for the wellness industry, in its acquisition of three health, beauty and wellness companies: SiO Beauty, Rootine and Solomomo.
• Represented Team Epiphany, a consumer marketing agency, in its acquisition by Stagwell, a digital-first global marketing network.
• Represented Petabyte Technology Inc., a provider of cloud-based technology solutions to the veterinary sector, in a $43.4 million acquisition by Chewy Inc.
• Represented Fora, a modern travel agency startup, in connection with its $5 million seed funding round.
• Advised Stadium Goods, a streetwear and sneaker resale store and e-commerce site, as intellectual property counsel in its multimillion-dollar sale to Farfetch Ltd., a publicly traded global technology platform for the luxury fashion industry.
• Represented Stadium Goods in its backing from LVMH Luxury Ventures.
• Advised Markus Klinko, a renowned celebrity photographer and artist, in connection with a wide array of talent and gallery agreements.
• Represented well-known clothing and accessories designers and companies in a variety of intellectual property, corporate and litigation matters, including bet-the-company arbitration and litigation.
• Served as outside general counsel to one of the largest pet toy companies in the United States; engaged in trademark, copyright and patent registration, licensing and litigation, as well as Proposition 65 litigation and general corporate matters.
• Advised licensors and licensees with negotiating and drafting a wide variety of software and software-as-a-service (SaaS) agreements.
• Represented a client in providing a secured, tranched bridge loan to a SaaS-based technology company delivering online and mobile interactive health management platforms.
• Served as outside general counsel to advertising agencies and media companies.
• Represented clients on cyber-policies and breach response and numerous website terms of use.
• Advised a large private-label manufacturer and distributor of cosmetics for trademark, copyright, online and general commercial matters.
• Represented a U.S. modeling agency in connection with Federal Trade Commission and other matters.

Publications

• When It Comes to Copyright Law, AI Is Like a Camera – The Computer & Internet Lawyer, October 1, 2025
• The Beatles Used AI to Create Their Last Song. What Does This Mean for the Entertainment Industry? – The Journal of Robotics, Artificial Intelligence & Law, February 27, 2025

NBA Top Shots Ruling: Certain NFT Transactions Constitute “Investment Contracts” and Therefore Are “Securities” – March 10, 2023